The Tony Blair Sports Foundation is offering partners an opportunity to align themselves to a unique Wellbeing programme, aimed at schoolchildren and increasingly sedentary workforces.

The Foundation's Champions' Challenge will link the local business community with the 31 School Sports Partnerships in the North East.

Local companies have the opportunity to sponsor an holistic programme, which will be implemented in Specialist Sports Colleges and their satellite groups of primary and secondary schools.

This programme uses indoor rowing to promote the benefits of regular physical activity amongst children and young people. Teachers are coached by Concept 2 Master Instructors, and given access to specially developed lesson plans, featuring a complementary healthy eating programme.

Sponsoring companies will also have the opportunity to participate in a Workplace Health scheme, in which indoor rowing machines are placed in participating offices or factories.

Concept2, the world's biggest distributors of rowing machines, will train volunteers to coach within schools, through a Workplace Champions initiative. Competition, through online Workplace Leagues, will be encouraged.

This fulfils one of the founding aims of the Tony Blair Sports Foundation, to be a catalyst for the recruitment of a new generation of community-focussed coaches in four sports – indoor rowing, athletics, tennis and football.

All indoor rowing training, which normally costs £600 per day, is being delivered free of charge by Concept2, who have underlined their commitment to the project by underwriting a pilot programme in the Sedgefield Schools Sport Partnership.

For further information contact : http://www.tonyblairsportsfoundation.org or johnw@therowingcompany.com