The title sponsorship of the British Indoor Rowing Championship is available for the first time in 5 years. For the right company it represents a great opportunity. It is the annual showcase for the sport in this country; the largest indoor sports event in Britain and the biggest and most prestigous indoor rowing race in the world. Staged annually at the National Indoor Arena, Birmingham it appeals to all ages and regularly showcases the Oxford and Cambridge University Boat Race squads and Britain's finest Olympic oarsmen and women.

For a relatively modest fee the championship has generated media exposure above or in the region of £1/2 million for each of the past 4 years. Sir Steve Redgrave is the President of the event and for the past two years we have developed a strong fund-raising partnership with his charitable trust. At a time when society is waking up to the personal and economic consequences of sedentary lifestyles this is a fantastic vehicle for a sponsor to establish its credentials as a supporter of a more healthy way of living

"Having been the title sponsor of both the British Indoor Rowing Championship and the British team at the World Indoor Rowing Championship for the past four years, I would not hesitate to recommend the sponsorship to any commercial organisation looking for excellent brand or product awareness within any market where healthy living, sport and fitness are important factors. During the term of the sponsorship, the company underwent a brand change from PPP healthcare to AXA PPP healthcare, the indoor rowing activities with which we were involved played an important part in the communication of that re-branding.

"It is no accident that the British Indoor Rowing Championship has become the country's largest indoor sporting event - it is a unique sporting occasion which allows people from all walks of life and all levels of ability to compete on a level playing field alongside Olympic champions and legendary athletes. The organisation of the event, and the treatment of the company as a sponsor, has been second to none."