Not content with having bossed it over the world of rowing for the last 12 years, Sydney Olympic champion and three times Oxford Blue Matthew Pinsent has now cast down his gauntlet to the whole of the City of London. The triple Olympic gold medallist is urging Londoners to get on their plates of meat (feet) and up the apples and pears (stairs) of a participating Holmes Place gym to take part in the Aberdeen Asset Management City Challenge. The challenge is open to all, male and female. Each team of four will battle it out over four buckets of sand (4,000) metres on Percy Throwers (Indoor Rowers). The six fastest teams from each of the participating gyms will row off for a place in the finals to compete against the Aberdeen Dream Team of Matthew Pinsent and Aberdeen staff. There should be more grass root events such as this, says Pinsent. It's a really fun forum for communicating all of the things which are great about the sport of rowing. I'll look forward to facing the competition on 21 March. Each member of the winning team will receive a 500 pound Aberdeen Asset Management Unit Trust of their choice together with three months free gym membership. The male and female individual winners will receive an Indoor Rower with three months free trial membership at a Holmes Place gym. To enter just contact your nearest participating Holmes Place gym to register your details and preferred time (gym membership is not necessary): The Broadgate Club, Appold Street, London EC2 (Tel: 020 7422 6400) The Barbican Club, 97 Aldersgate Street, London EC1 (Tel: 020 7374 0091) The Minories Club, 1 Haydon Street, London EC3 (Tel: 020 7680 5000) The closing date for the first round is March 13th with the semi-finals taking place on March 15th, 16th and 19th. The Grand Final will be held from 11.00 - 3.00 pm on Wednesday 21 March at the Broadgate Arena.