Whenever we're paid a compliment we tend to blush like a teenage wallflower asked out on her first date. So it was that we slowly turned redder than a baboon's bottom when we saw this month's copy of Ultra-FIT magazine. The Ultra-FIT 2000 Fitness Equipment Awards saw the Indoor Rower do a Ben Hur (i.e. sweep the awards, not race chariots at breakneck speeds). Not only did the Concept 2 win the 'Best Rower' category with a voting share of nearly 90% but it also won 'Best Overall Home Product' with more votes than all the other nominees added together. The cherry on the cake, however, came when the Indoor Rower also won the Club CV category, making it best for both the home and the commercial market.