Ker-Rakasha! That's the sound of LastMinute.com's share price rocketing downwards. Cha-Cha-Chunka! That's the sound of 20% being wiped off the value of Amazon.com. Nay! Nay! That's the sound of naysayers claiming that e-commerce will never work and cackling that only the maddest of mad fools would start nowadays. Bearing in mind, however, that the most common query we get after You never phone, you never write, what are you? Ashamed of your mother? is Why oh why oh why can't I order from your web-site?, we've decided to throw our hat into the ring. You can now buy everything from Indoor Rowers to Heart Rate Monitors to those nifty C2 T-Shirts that are the talk of your local gym without leaving the comfort of your own home. Which of course you could do by phoning us up on 0115 945 5522 anyway but hey! It's the Internet! Like an attractive but ultimately insecure woman who's just been dumped by her boyfriend, we've decided to celebrate the occasion by going for a haircut, which in the world of web-talk means we've changed all the colours on our site along with jigging some of the sections around. Go to http://www.therowingcompany.com today and help us serve our children meat on a Sunday.